Skift Take
Aman has postponed the launch of its first yacht-style cruise offering until at least 2027. When it debuts, the palatial motor yacht will fuse Eastern mystique and minimalist chic.
Aman, in partnership with Cruise Saudi, plans to debut an ultra-luxury motor yacht in 2027 for small-ship cruising. The luxury group said the vessel will be the world's first convergence between an ultra-luxury ship and a private yacht.
Aman's offering will compete with the luxury yacht-style cruise ships pioneered by Marriott International's The Ritz-Carlton Yacht Collection. Four Seasons Yacht and Accor’s Orient Express Silenseas are other luxury yachts soon to debut. Together, the four luxury hospitality brands may create a $5 billion-a-year luxury yacht cruise segment.
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