Headshots of Jin Sasaki and Takamasa Machiura, Coast Hotels Limited
Jin Sasaki (left) and Takamasa Machiura

VANCOUVER — Coast Hotels Limited has announced a significant leadership transition aimed at propelling its expansion plans in the U.S. and driving exponential growth across North America by 2028.

As part of this strategic move, as of May 16, Jin Sasaki, current president of Coast Hotels Limited, will be re-locating to Seattle to assume the role of president & CEO of Coast Hotels USA, Inc., a newly established subsidiary of Coast Hotels Limited.

“I’m excited to take on this new role and lead Coast Hotels’ expansion in the dynamic U.S. market. With our commitment to delivering exceptional guest experiences and simplifying hotel franchising with our consultative and flexible approach, I’m confident that we’ll achieve remarkable success in the years to come.”

Simultaneously, Takamasa Machiura, currently holding a key leadership position within APA Hotels, will return to Vancouver to serve as president & CEO of Coast Hotels Limited.

“This is an exciting time for Coast Hotels as we embark on this strategic transition to accelerate our expansion and strengthen our presence across North America,” says Machiura. “I’m honoured to return to Vancouver and lead Coast Hotels Limited as we continue to uphold our commitment to excellence and drive sustainable growth.”

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