Skift Take
Google is the among the tech giants investing in a reimagined, AI-powered future of travel planning and booking. How can the smaller companies compete?
Google said Wednesday that it is adding several new tools meant to help travelers plan trips and explore destinations.
Most notably, they include the ability for Google Search to create itineraries based on prompts from users, as well as enhanced information in Maps about certain cities and places to visit.
AI-Powered Trip Itineraries in SearchGoogle has added an experimental AI-based itinerary creation capability to its traditional Search tool for users that opt in.
Users can prompt Search for an itinerary for a certain destination, and it responds with flight and hotel options, as well as suggestions for attractions and dining. Any links that Google provides bring the users to travel company websites, where they can complete the bookings.